Nongshim vs Samyang: Sixty Years, One Anonymous Letter, and the Fat That Came Back
Samyang made Korea’s first ramyun in 1963 and held 70% of the market. Nongshim took it with Shin Ramyun. Then a 1989 anonymous letter cost Samyang two thirds of its share over a charge it was acquitted of in 1997. The documented sequence, and where the two companies stand in 2026.