Your Pinterest Board Now Picks Your Perfume: Estée Lauder's "Scent Scanner"
The Estée Lauder Companies, Jo Malone London and Pinterest launched "Scent Scanner," an AI tool that reads the imagery on your Pinterest boards and translates your visual taste into personalized Jo Malone fragrance recommendations.
TL;DR — Estée Lauder, Jo Malone London and Pinterest launched Scent Scanner, an AI tool that reads the images you've pinned — colors, textures, aesthetics — and turns your visual taste into a personalized Jo Malone fragrance "wardrobe." It moves perfume discovery from words to pictures.
Choosing a fragrance online is hard — smell doesn't travel through a screen. Estée Lauder's answer: skip the words and read your taste in pictures.
What it does
Announced June 17, 2026, Scent Scanner lets a user connect a Pinterest board; the AI analyzes the imagery, color palettes and textures they've saved and returns a curated set of Jo Malone London scents, per The Estée Lauder Companies and Cosmetics Business. It launched in the US and France, exclusively on Pinterest, and the brands promoted it at Cannes Lions 2026.
From words to images
| AI Scent Advisor (2025) | Scent Scanner (2026) | |
|---|---|---|
| Input | Written scent descriptions (words) | Your Pinterest board imagery |
| Starting point | Language | Images |
| Platform | Jo Malone channels | Exclusively on Pinterest |
| Output | A scent suggestion | A personalized fragrance "wardrobe" |
| Markets | — | US and France |
It's the successor to Jo Malone's 2025 "AI Scent Advisor," which matched scents from written descriptions. Scent Scanner instead reads the visual language people already use.
Why it matters
It's a bet on "inspiration-to-purchase" — meeting shoppers where their taste already lives. "For years, personalization in beauty meant asking people what they wanted. The bigger opportunity is to understand what they already love — and to meet them where their taste already lives," said Aude Gandon, Chief Digital and Marketing Officer at The Estée Lauder Companies. Jo Malone London, founded in 1994 and acquired by Estée Lauder in 1999, sells in roughly 150 countries.
FAQ
What is Scent Scanner?
An AI tool from Estée Lauder, Jo Malone London and Pinterest (launched June 17, 2026) that analyzes the imagery on your Pinterest board and recommends a personalized set of Jo Malone fragrances.
Where can I use it?
On Pinterest, in the United States and France at launch.
How is it different from the older AI Scent Advisor?
The 2025 AI Scent Advisor matched scents from written descriptions; Scent Scanner reads your visual taste — the images, colors and textures you've pinned.
Why use Pinterest?
The idea is to meet shoppers where they already express taste in images, turning inspiration directly into fragrance discovery and purchase.
Sources: The Estée Lauder Companies, Cosmetics Business, Global Cosmetics News.
Image: Loco Steve, CC BY-SA 2.0, via Wikimedia Commons.
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